CHRONICLE #4 : Reinventing construction: new equations to reinforce the appeal of the sector

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The construction sector is facing a major challenge: attracting and retaining talent. Faced with a shortage of labour and increased competition between sectors, it must double down to promote its job disciplines and encourage the younger generation to take an interest in them. To do this, it is vital to make the sector’s professions more attractive, by highlighting the exciting aspects of the ecological transition and the opportunities it offers. Technological developments such as digitalisation and robotisation, by improving ergonomics and working conditions, can also contribute to giving the industry a positive and innovative image.

In this fourth and final episode of the INTERMAT Chronicles, an interview with Bruno Pavie, the Human Resources Director at NGE, will help you discover how this construction group is developing its recruitment strategy at a time when the industry’s players are engaged in a war for talent. As the new generations, who are connected and mindful of the future of the planet, arrive on the job market, we then unveil three innovative solutions that might appeal to them, selected from among the nominees of the INTERMAT Innovation Awards for their technological or ecological prowess.

Finally, you will discover the major events due to take place at INTERMAT 2024 around the themes of jobs and training, more specifically with the creation this year of a space dedicated to these topics. Enjoy your read!